Katelyn Gardner

Stories from Katelyn Gardner

Wednesday, May 1st, 2013

Negative political advertising is nothing new to the 21st century; however, when gender becomes a factor, negative advertising can affect a candidate’s chance of being elected. All of America is aware of negative ads during times of intense campaigning; yet, as a nation, is anyone aware of its bias categorization of gender? For instance, political campaigning can be more difficult for female politicians due to the bad reputation given to women within positions of power. The symbol of power, money and control is stereotypically associated with a dominant male figure, leaving little room for imperfections within a female’s political campaign. Any shortcoming, such as negative ads that paint a politician in a skewed manner, hit women much harder than men, according to the media as well as the research.